Tips On How To Market Property

A Few Tips On How To Market Property

Good ideas on how to market property are becoming more and more important as the competition for good tenants increases.

In the good old days you could put up a sign and wait for the phone calls to come in so tips on how to market property weren’t all the important.

You’ve probably noticed that the ‘good old days’ are just that.

I read the other day that compared to a couple of months ago, both retail and office vacancies are on the increase, apartment vacancies are on a slight decrease, and that more and more people in their 20s and 30s and moving back in with their parents.

This has enormous implications on how to market property and is a leading indicator of how much competition there is – and will be – for good quality, paying tenants. 

How To Market Property – The Basic Steps

There are only a few basic items that you need to effectively market your property:

1. Sign
2. On Line Advertising
3. Website

Total cost for the above, excluding a phone number to call, is about $30. That’s the cost of the sign.

These property marketing items are the same whether you have one unit or space available for rent or sale, or multiple units.

It doesn’t matter. Think of these items as the building blocks of your property marketing campaign. 

Learn How To Market Property

Here’s a quick breakdown of each item, what to do, and what to include and - just as importantly – what Not to include.

Sign

At about $30 before shipping this is the most expensive part of the three how to market property steps.

Buying a sign is something of a one-time investment because the odds are you’ll be able to use it over and over again.

There are plenty of inexpensive, on line websites where you can design your sign and have it printed and shipped to you ASAP.

You don’t have to be a graphic artist or designer because these sign design websites have easy-to-use templates so you can design your sign in just a few minutes.

Think of your sign as an outdoor billboard. The simpler the better, and the more eye catching the better.

Remember that people seeing your sign are probably not standing still so keep your message short and sweet.

When you design your sign, be sure to put your phone number on the sign (I know what you’re thinking but you’d be surprised at how many people forget this step) and make sure to put your website address on the sign.

On Line Advertising

There are a few free – or depending on what market you’re in, inexpensive – on line advertising sources that will work for you each and every time.

It’s simple to post an on line ad.

Don’t try to write a novel about your property with your on line advertising.

Simply include some basic information about your space for lease or sale, what the price is, one picture of the property, where it’s located, and a link to the free website that you’ve set up.

Also, be sure to include your name and phone number.

DO NOT include an email address. You want prospects to call you, not write you.

Website

Step #3 of how to market property is to set up a simple, free website.

On your real estate website include a little more detail about your property, but again, do not write a novel. You want prospects to call you for more information.

Include a few more photos, an on line flyer if you have one and a rental application if you have one.

Make sure your website has your phone number that prospects can call to schedule an appointment for a showing or tour. 

More Tips On How To Market Property

That’s it. Pretty simple, yet I’m still surprised at how many owners, landlords, agents and property managers don’t take the time to do these few simple things.

You can actually do all of the above – design and order your sign, write a short on line ad, and design a simple real estate website for your property in less than one hour.

Even if you’ve never designed a sign or built a website before.

I hope you've enjoyed this article about how to market property.

Jeffrey Roark
Basic Property Management Blog