Investment Property Management And Social Media
Since the humongous Facebook IPO is on its way I wanted to share a few tips on how to use social media for your investment property management.
Believe it or not there’s such a thing now as a ‘Social Media Manager’, who for a few thousand dollars A MONTH will teach you how to use social media.
Knowing how to use social media for your real estate and investment property management business is not that difficult. You just have to keep a few things in mind.
Why Use Social Media For Real Estate
First, let’s step back and take a quick look at why you should use social media in the first place.
After all, if you’re part of the baby boom generation you probably didn’t grow up with Facebook, Twitter, Digg, and the internet, so sometimes it’s a bit of an intellectual struggle as to why use this social media stuff in the first place.
Several years ago, maybe a bit longer, it was very common to run newspaper display advertising or print classified advertising when you had space for rent.
Using the yellow pages was another must-do, and it was easy to spend hundreds or thousands of dollars a month for a rather small display ad in your local yellow page directory.
Media Dinosaurs
It’s no secret that now days a lot of people do not read the paper, let alone watch the evening news. There are a lot of reasons for this but we’ll save that discussion for another day.
The yellow page directory today, at best, is used for a door stop.
I don’t know about you, but I can’t tell you the last time I actually used the yellow pages. There is one in our office, somewhere in the lobby or maybe the copy room, I’m not exactly sure.
Today it’s all on the internet and that’s where people go to for information and a whole lot more.
That’s also reason numero uno why you should be on the internet too.
Using On Line Social Media
When we think about how to use social media for your real estate and investment property management business what we’re really talking about is having a PRO ACTIVE PRESENCE on the internet, some ‘face time’ if you will.
At a minimum you should have accounts with these social media outlets:
- Digg
- On Line Article Directories like Blogger, Gather and Ezine*
* I used to use Ezine, but these guys have gotten to be such a pain in the you know what that they’re really not worth the hassle any more.
With these above social media outlet suggestions I assume you’ve already got a website set up.
Details On How To Use Social Media
With Facebook you can quickly and easily set up a profile for your self and your businesses.
Facebook is pretty much do-it-yourself, but if it seems like too much trouble then hire somebody to do it for you – You can probably find a friend’s kid or younger employee of yours who’ll do it for free.
A Twitter account is simple to set up also. You can even have your Facebook account send ‘tweets’ to your Twitter account.
Unless you have a lot of spare time on your hands you don’t necessarily have to send any messages out on your Twitter account. Simply let Facebook do it for you.
Digg, Blogger and Gather are great websites for posting short, original content articles that contain ‘backlinks’ to your main Website and your Facebook account.
In short, what Backlinks do is demonstrate to the search engines, like Google and Bing, that your on line presence has some credibility.
More On How To Use Social Media
You could go on, and on, and on about how to use social media for your real estate and investment property management business, Facebook Twitter, Google, Bing, search engines, backlinks and much more.
With this article on how to use social media I hope you’ve gotten an idea of some of the quick and easy things you can do to start building and expanding your on line presence.
Jeffrey Roark
Basic Property Management Blog
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